What We Do…
Your staff will learn how to easily and effectively use video to connect with your future customers and quickly build rapport with them before they enter your dealership or that of your competitor.
We’ll teach you to Engage with your potential customers the way that THEY want you to. Do this right and your competitors don’t stand a chance!
Converting an internet lead to a sale only happens if they feel like they Know, Like, and Trust you. The Digital Road to a Sale provides you with a step by step process that makes this Super Simple!
The DRS Platform:
Ensure that your social media sites are built, consistent, and compliment each other to maximize your content exposure.
- YouTube Channel
- Google Plus Page
- Facebook Page
- Twitter Account
These sites are strategically optimized for search and linked together to share your content as it’s uploaded to YouTube. Each of these properties link to your Dealership website. This combination provides a huge amount of content that with time will simply smother your competition in the search results.
The DRS Training:
This is not your Grandfather’s sales training program. You will learn how to use the internet and meet your prospective customers long before they grace your showroom floor.
Including but not limited to; 3 days of offsite boardroom style training followed by 1 full day in store.
- How to properly respond to internet leads.
- How to shoot iPad video and Upload to YouTube.
- How to Optimize your video to be found in Google and YouTube.
- How to Use Facebook and other Social Media sites to sell more cars.
- How to get more Google Reviews for your dealership.
- How to dominate your competitors online.
Then we’ll help you to interact with buyers when they arrive at your dealership. You will effectively lead them through the proper steps to a sale.
- Meet & Greet
- Walkaround Presentation
- Demonstration Drive
- Service Walk
- Offer to Purchase “The Worksheet”
Follow this training to the letter and you will get better results when responding to internet leads. Plus, more online exposure in Google and YouTube will send more buyers to your showroom at no additional costs. This program ensures that your people are well equipped to connect, engage, and convert today’s digital shoppers and SELL MORE CARS!
- We will Film, Edit, Upload and Optimize at least one video.
- Encourage and coach your team to use Effective Content with Social Media accounts.
- Communicate the latest updates related to Social Media, Digital and Video Marketing.
- Provide all measurable analytics related to online content.
- Review progress with Dealer Principal and Management Team.
In addition we provide frequent Informational Webinars plus a Private MEMBERS ONLY portal with FULL step by step video training.
What Our Customers Are Saying…
Canadian Autoworld Columnist Jim DeLuca has trained literally hundreds of Salespeople and Business Managers in the automotive retail business. Jim’s keen interest in technology and marketing led him to the idea of the Digital Road to a Sale.
Jim can be contacted at;
P. 905 865 8734 E. Jim@DigitalRoadtoaSale.com
Vice President of Sales
Steve has dedicated his 25 year career to the automotive industry, the last 15 years training F&I managers and sales teams to help increase their penetration of aftermarket products. As an early adopter of technology with a proven sales record, joining Digital Road To A Sale was a natural transition. Steve realized, like the rest of the DRS team, that the real struggle and area of opportunity for dealers is the sales floor, specifically as it pertains to connecting, engaging and converting digital shoppers to sell more cars!
Steve can be contacted at;
P. 905 220 9306 E. Steve.Allen@DigitalRoadtoaSale.com
Videographer / Media Manager
We’d be happy to arrange a meeting to discuss how the Digital Road to a Sale program can greatly enhance your online exposure, lead generation, and sales. The meeting can be in person or online and you’re under Absolutely No Obligation.
Simply fill in the form below and we’ll quickly give you a call. Yes, quick response to internet leads is an important part of our training. Test us out…fill in the form below.